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Transnational Management: Text, Cases & Readings In Cross-Border Management
Publisher: McGraw-Hill/Irwin
SKU: DADAX0078029392
ISBN : 9780078029394
Condition : New
SKU: DADAX0078029392
ISBN : 9780078029394
Condition : New
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$118.31
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Transnational Management: Text, Cases & Readings in Cross-Border Management
Transnational Management: Text, Cases & Readings in Cross-Border Management
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Specification of Transnational Management: Text, Cases & Readings in Cross-Border Management
GENERAL | |
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Author | Christopher A. Bartlett Daewoo Chair of Business Administration |
Binding | Hardcover |
Language | English |
Edition | 7 |
ISBN-10 | 0078029392 |
ISBN-13 | 9780078029394 |
Publisher | McGraw-Hill Education |
Publication Year | 2013 |
DIMENSIONS | |
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Height | 9.4 inch. |
Length | 1.3 inch. |
Width | 7.6 inch. |
Weight | 2.75 pounds pounds. |
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