Twenty Ads That Shook The World: The Century's Most Groundbreaking Advertising And How It Changed Us All (Paperback)

$4.70 New Out of stock Publisher: Broadway Books
SKU: SONG0609807234
ISBN : 9780609807231
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Specification of Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

GENERAL
AuthorJames B. Twitchell
BindingPaperback
LanguageEnglish
EditionReprint
ISBN-100609807234
ISBN-139780609807231
PublisherBroadway Books
Publication Year2001
DIMENSIONS
Height7.4 inch.
Length0.73 inch.
Width9.2 inch.
Weight1.05 pounds.

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