Advertising: Principles And Practice (7th Edition)

Brand: Prentice Hall
SKU: DADAX0131465600
ISBN : 9780131465602
Price:
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Advertising: Principles and Practice (7th Edition)

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

Specifications of Advertising: Principles and Practice (7th Edition)

GENERAL
AuthorWilliam D. Wells, Sandra Moriarty, John Burnett
BindingHardcover
LanguageEnglish
Edition7th
ISBN-100131465600
ISBN-139780131465602
PublisherPrentice Hall
Number Of Pages624
Publication Date2005-05-29
DIMENSIONS
Height10.88 inch.
Length8.66 inch.
Width1.33 inch.
Weight3.35 pounds.

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