Advertising: Principles And Practice (7th Edition)

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Brand: Prentice Hall
SKU: DADAX0131465600
ISBN : 0131465600

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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
Author : William D. Wells
ISBN : 0131465600
Language : English
No of Pages : 624
Edition : 7th
Publication Date : 5/29/2005
Format/Binding : Hardcover
Book dimensions : 11.4x8.8x1.2
Book weight : 0.03

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