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Advertising: Principles and Practice (7th Edition)
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
Specifications of Advertising: Principles and Practice (7th Edition)
|Author||William D. Wells, Sandra Moriarty, John Burnett|
|Number Of Pages||624|
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