Luxury Online: Styles, Systems, Strategies

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Brand: Palgrave Macmillan
SKU: DADAX0230555365
ISBN : 0230555365

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Author : Uche Okonkwo
ISBN : 0230555365
Language : English
No of Pages : 320
Publication Date : 4/15/2010
Format/Binding : Hardcover
Book dimensions : 9.21x6.3x1.02
Book weight : 0.02

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