Luxury Online: Styles, Systems, Strategies

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Brand: Palgrave Macmillan
SKU: DADAX0230555365
ISBN : 9780230555365
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Luxury Online: Styles, Systems, Strategies

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Specifications of Luxury Online: Styles, Systems, Strategies

GENERAL
AuthorUché Okonkwo
BindingHardcover
LanguageEnglish
Edition2010
ISBN-100230555365
ISBN-139780230555365
PublisherPalgrave Macmillan
Number Of Pages360
Publication Date2010-04-15
DIMENSIONS
Height10 inch.
Length6 inch.
Width1 inch.
Weight1.81 pounds.

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