Services Marketing: Concepts, Strategies, & Cases

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Brand: South-Western College Pub
SKU: DADAX0324319967
ISBN : 9780324319965
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Services Marketing: Concepts, Strategies, & Cases

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

Specifications of Services Marketing: Concepts, Strategies, & Cases

GENERAL
AuthorK. Douglas Hoffman, John E.G. Bateson
BindingHardcover
LanguageEnglish
Edition3
ISBN-100324319967
ISBN-139780324319965
PublisherSouth-Western College Pub
Number Of Pages588
Publication Date2005-12-16
DIMENSIONS
Height1.05 inch.
Length9.4 inch.
Width7.54 inch.
Weight2.4 pounds.

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