Services Marketing: Concepts, Strategies, & Cases

11.89 Brand New 5 In stock! Order now!
Brand: South-Western College Pub
SKU: DADAX0324319967
ISBN : 0324319967

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Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
Author : K. Douglas Hoffman
ISBN : 0324319967
Language : English
No of Pages : 588
Edition : 3
Publication Date : 12/16/2005
Format/Binding : Hardcover
Book dimensions : 9.4x7.4x1.1
Book weight : 0.02

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