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Services Marketing: Concepts, Strategies, & Cases
Publisher: Dubin Reese
SKU: DADAX0324319967
ISBN : 9780324319965
Condition : New
SKU: DADAX0324319967
ISBN : 9780324319965
Condition : New
Price:
$333.95
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Services Marketing: Concepts, Strategies, & Cases
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
Specifications of Services Marketing: Concepts, Strategies, & Cases
GENERAL | |
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Author | K. Douglas Hoffman, John E.G. Bateson |
Binding | Hardcover |
Language | English |
Edition | 3 |
ISBN-10 | 0324319967 |
ISBN-13 | 9780324319965 |
Publisher | South-Western College Pub |
Number Of Pages | 588 |
Publication Date | 2005-12-16 |
DIMENSIONS | |
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Height | 1.05 inch. |
Length | 9.4 inch. |
Width | 7.54 inch. |
Weight | 2.4 pounds. |
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