Creativity Inc.: Building An Inventive Organization
SKU: DADAX1578512077
ISBN : 9781578512072
Condition : New
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Creativity Inc.: Building an Inventive Organization
RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.
Specification of Creativity Inc.: Building an Inventive Organization
GENERAL | |
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Author | Jeff Mauzy |
Binding | Hardcover |
Language | English |
ISBN-10 | 1578512077 |
ISBN-13 | 9781578512072 |
Publisher | Harvard Business Review Press |
Publication Year | 2003 |
DIMENSIONS | |
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Height | 6.4 inch. |
Length | 1 inch. |
Width | 9.52 inch. |
Weight | 1.25 pounds. |
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