Guerilla Marketing: Easy And Inexpensive Strategies For Making Big Profits From Your Small Business
SKU: DADAX0618785914
ISBN : 9780618785919
Condition : New
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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Specification of Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
GENERAL | |
---|---|
Author | Jay Conrad Levinson |
Binding | Paperback |
Language | English |
Edition | 4th ed. |
ISBN-10 | 0618785914 |
ISBN-13 | 9780618785919 |
Publisher | Houghton Mifflin |
Publication Date | 2007 |
DIMENSIONS | |
---|---|
Height | 6 inch. |
Length | 0.96 inch. |
Width | 8.9 inch. |
Weight | 1.05 pounds. |
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