Guerilla Marketing: Easy And Inexpensive Strategies For Making Big Profits From Your Small Business

$12.95 New In stock Publisher: Houghton Mifflin School
SKU: DADAX0618785914
ISBN : 9780618785919
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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Specification of Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

GENERAL
AuthorJay Conrad Levinson
BindingPaperback
LanguageEnglish
Edition4th ed.
ISBN-100618785914
ISBN-139780618785919
PublisherHoughton Mifflin
Publication Date2007
DIMENSIONS
Height6 inch.
Length0.96 inch.
Width8.9 inch.
Weight1.05 pounds.

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