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Analysis For Marketing Planning
Publisher: Cambridge University Press
SKU: DADAX0072865962
ISBN : 9780072865967
Condition : New
SKU: DADAX0072865962
ISBN : 9780072865967
Condition : New
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$61.96
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Analysis for Marketing Planning
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Specifications of Analysis for Marketing Planning
| GENERAL | |
|---|---|
| Author | Donald Lehmann, Russell Winer |
| Binding | Paperback |
| Language | English |
| Edition | 6 |
| ISBN-10 | 0072865962 |
| ISBN-13 | 9780072865967 |
| Publisher | McGraw-Hill/Irwin |
| Number Of Pages | 288 |
| Publication Date | 2004-08-01 |
| DIMENSIONS | |
|---|---|
| Height | 9.1 inch. |
| Length | 6.3 inch. |
| Width | 0.7 inch. |
| Weight | 0.79 pounds. |
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