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Consumer Behavior: And Marketing Strategy (Mcgraw-Hill/Irwin Series In Marketing)
Publisher: McGraw-Hill/Irwin
SKU: DADAX0072864877
ISBN : 9780072864878
Condition : New
SKU: DADAX0072864877
ISBN : 9780072864878
Condition : New
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$119.45
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Consumer Behavior: And Marketing Strategy (Mcgraw-Hill/Irwin Series In Marketing)
Consumer Behavior: And Marketing Strategy (Mcgraw-Hill/Irwin Series In Marketing)
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.About the AuthorJ. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
Specification of Consumer Behavior: And Marketing Strategy (Mcgraw-Hill/Irwin Series In Marketing)
GENERAL | |
---|---|
Author | Peter,J. Paul|Olson, Jerry |
Binding | Hardcover |
Language | English |
Edition | 7 |
ISBN-10 | 0072864877 |
ISBN-13 | 9780072864878 |
Publisher | McGraw-Hill/Irwin |
Publication Year | 14-04-2004 |
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