Data Collection: Planning for and Collecting All Types of Data

Data CollectionData Collection is the second of six books in the Measurement andEvaluation Series from Pfeiffer. The proven ROIMethodology--developed by the ROI Institute--provides a practicalsystem for evaluation planning, data collection, data analysis, andreporting. All six books in the series offer the latest tools, mostcurrent research, and practical advice for measuring ROI in avariety of settings.Data Collection offers an effective process for collecting datathat is essential to the implementation of the ROI Methodology. Theauthors outline the techniques, processes, and critical issuesinvolved in successful data collection. The book examines thevarious methods of data collection, including questionnaires,interviews, focus groups, observation, action plans, performancecontracts, and monitoring records. Written for evaluators,facilitators, analysts, designers, coordinators, and managers, DataCollection is a valuable guide for collecting data that areadequate in quantity and quality to produce a complete and credibleanalysis.