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Strategic Brand Management: Building, Measuring, And Managing Brand Equity, 4th Edition
Publisher: Prentice Hall
SKU: SONG0132664259
ISBN : 9780132664257
Condition : Used
SKU: SONG0132664259
ISBN : 9780132664257
Condition : Used
Price:
$15.48
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Specification of Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
GENERAL | |
---|---|
Author | Kevin Lane Keller |
Binding | Hardcover |
Language | English |
Edition | 4th |
ISBN-10 | 0132664259 |
ISBN-13 | 9780132664257 |
Publisher | Pearson |
Publication Date | 2012 |
DIMENSIONS | |
---|---|
Height | 11.15 inch. |
Length | 1.4 inch. |
Width | 8.85 inch. |
Weight | 2.95 pounds pounds. |
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