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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Strategic Brand Management: Building, Measuring, And Managing Brand Equity, 4th Edition

$15.58 New In stock Publisher: Prentice Hall
SKU: SONG0132664259
ISBN : 9780132664257
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Specification of Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

GENERAL
AuthorKevin Lane Keller
BindingHardcover
LanguageEnglish
Edition4th
ISBN-100132664259
ISBN-139780132664257
PublisherPearson
Publication Date2012
DIMENSIONS
Height11.15 inch.
Length1.4 inch.
Width8.85 inch.
Weight2.95 pounds pounds.

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