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Business Marketing: Connecting Strategy, Relationships, And Learning (Hardcover)

$76.22 New In stock Publisher: Business And Economics
SKU: DADAX0073529907
ISBN : 9780073529905
Condition : New
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Tags: DADAX0073529907, 0073529907, 9780073529905, Business Marketing: Connecting Strategy, Relationships, & Learning (Hardcover), Business And Economics Products, Business, Economics & Law Products

Business Marketing: Connecting Strategy, Relationships, and Learning

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Specification of Business Marketing: Connecting Strategy, Relationships, and Learning

GENERAL
AuthorF. Robert Dwyer
BindingHardcover
LanguageEnglish
Edition4
ISBN-100073529907
ISBN-139780073529905
PublisherMcGraw-Hill/Irwin
Publication Year2008
DIMENSIONS
Height8.3 inch.
Length1.2 inch.
Width10.3 inch.
Weight3.1 pounds.

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