Cable TV Advertising: In Search Of The Right Formula
SKU: DADAX0899304060
ISBN : 9780899304069
Condition : New
Shipping & Tax will be calculated at Checkout.
US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Cable TV Advertising: In Search of the Right Formula
This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium. If the industry is to realize its promise, the contributors argue, it will happen only in light of a fundamental reassessment of its strategic position within the overall communications and information-technology environment. Taken together, the chapters presented here offer both new insights to industry professionals and new research ideas to students of cable communications.
Specification of Cable TV Advertising: In Search of the Right Formula
GENERAL | |
---|---|
Author | Rajeev Batra |
Binding | Hardcover |
Language | English |
ISBN-10 | 0899304060 |
ISBN-13 | 9780899304069 |
Publisher | Praeger |
Publication Year | 1989 |
DIMENSIONS | |
---|---|
Height | 5.51 inch. |
Length | 0.5 inch. |
Width | 8.5 inch. |
Weight | 1.1 pounds. |
Write a review
Your Name:
Your Email:
Your Review:
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: