Conducting A Successful Capital Campaign: The New, Revised, And Expanded Edition Of The Leading Guide To Planning And Implementing A Capital Campaign

Conducting a Successful Capital Campaign: The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

Conducting a Successful Capital Campaign has been thedefinitive resource on capital campaigns for a decade. Now, in thelong-awaited second edition of the best-selling guide, Kent Doveoffers an updated and expanded blueprint for planning and managinga successful capital campaign. He not only gives authoritativeguidance to every aspect of a capital campaign but also providesnew discussions on such important topics as linking strategicplanning to fundraising, conducting external market surveys,defining leadership roles, establishing a campaign and solicitationprocess, and more. Other enhancements include: