Essentials Of Strategic Management: The Quest For Competitive Advantage
SKU: DADAX0078137144
ISBN : 9780078137143
Condition : New
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Essentials of Strategic Management: The Quest for Competitive Advantage
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Specification of Essentials of Strategic Management: The Quest for Competitive Advantage
GENERAL | |
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Author | John Gamble |
Binding | Paperback |
Language | English |
Edition | 2 |
ISBN-10 | 0078137144 |
ISBN-13 | 9780078137143 |
Publisher | McGraw-Hill/Irwin |
Publication Year | 2010 |
DIMENSIONS | |
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Height | 8 inch. |
Length | 0.9 inch. |
Width | 10 inch. |
Weight | 2.25 pounds. |
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