Hospitality Marketing (WinningEdge Titles) (Paperback)

$100.00 New In stock Publisher: Wadsworth Publishing
SKU: DADAX053843208X
ISBN : 9780538432085
Condition : New
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Hospitality Marketing (WinningEdge Titles)

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

Specification of Hospitality Marketing (WinningEdge Titles)

GENERAL
AuthorKen Kaser
BindingPaperback
LanguageEnglish
Edition1
ISBN-10053843208
ISBN-139780538432085
PublisherCengage Learning
Publication Year2001
DIMENSIONS
Height8.5 inch.
Length0.5 inch.
Width10.75 inch.
Weight1.5 pounds.

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