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Hospitality Marketing Management
Publisher: Smithsonian
SKU: DADAX0470088583
ISBN : 9780470088586
Condition : New
SKU: DADAX0470088583
ISBN : 9780470088586
Condition : New
Price:
$151.61
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US Delivery Time: 3-5 Business Days.
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Hospitality Marketing Management
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Specifications of Hospitality Marketing Management
GENERAL | |
---|---|
Author | Robert D. Reid, David C. Bojanic |
Binding | Hardcover |
Language | English |
Edition | 5 |
ISBN-10 | 0470088583 |
ISBN-13 | 9780470088586 |
Publisher | Wiley |
Number Of Pages | 672 |
Publication Date | 2009-02-09 |
DIMENSIONS | |
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Height | 10.9 inch. |
Length | 8.7 inch. |
Width | 1.2 inch. |
Weight | 3.7 pounds. |
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