International Public Relations: Negotiating Culture, Identity, And Power

$158.40 New In stock Publisher: SAGE Publications, Inc
SKU: DADAX1412914159
ISBN : 9781412914154
Condition : New
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International Public Relations: Negotiating Culture, Identity, and Power

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Specification of International Public Relations: Negotiating Culture, Identity, and Power

GENERAL
AuthorPatricia A. Curtin
BindingPaperback
LanguageEnglish
Edition1
ISBN-101412914159
ISBN-139781412914154
PublisherSAGE Publications, Inc
Publication Year2007
DIMENSIONS
Height6 inch.
Length0.73 inch.
Width9 inch.
Weight0.8 pounds.

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