Marketing Research: A Practical Approach
SKU: DADAX1412947979
ISBN : 9781412947978
Condition : New
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Marketing Research: A Practical Approach
Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.
Specification of Marketing Research: A Practical Approach
GENERAL | |
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Author | Bonita Kolb |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 1412947979 |
ISBN-13 | 9781412947978 |
Publisher | SAGE Publications Ltd |
Publication Year | 2008 |
DIMENSIONS | |
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Height | 7.32 inch. |
Length | 0.71 inch. |
Width | 9.13 inch. |
Weight | 1.28 pounds. |
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