Nintendo Magic: Winning The Videogame Wars
SKU: DADAX1934287229
ISBN : 9781934287224
Condition : New
Shipping & Tax will be calculated at Checkout.
US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Nintendo Magic: Winning the Videogame Wars
Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.Topics include:How where you put your company is just as important as how you run it: being in KyotoFrom work force to policies, why Nintendo's "just enough" attitude succeedsWhy the ability to read a balance sheet is overratedRespect seniority but approve huge R&D budgets for talented junior employeesAllowing maximum communication between disparate divisions (hardware and software)Enlarging the pie: going after casual gamers (The art of mainstreaming)How the Wii will be the next major household appliance and the DSi will be the cell phone of the future.Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
Specification of Nintendo Magic: Winning the Videogame Wars
GENERAL | |
---|---|
Author | Osamu Inoue |
Binding | Hardcover |
Language | English |
ISBN-10 | 1934287229 |
ISBN-13 | 9781934287224 |
Publisher | Vertical |
Publication Year | 2010 |
DIMENSIONS | |
---|---|
Height | 5.72 inch. |
Length | 1.03 inch. |
Width | 8.86 inch. |
Weight | 0.6 pounds. |
Write a review
Your Name:
Your Email:
Your Review:
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: