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Principles Of Customer Relationship Management
Publisher: Routledge
SKU: DADAX0324322380
ISBN : 9780324322385
Condition : New
SKU: DADAX0324322380
ISBN : 9780324322385
Condition : New
Price:
$73.12
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Principles of Customer Relationship Management
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
Specifications of Principles of Customer Relationship Management
| GENERAL | |
|---|---|
| Author | Roger J. Baran, Robert Galka, Daniel P. Strunk |
| Binding | Hardcover |
| Language | English |
| Edition | 1 |
| ISBN-10 | 0324322380 |
| ISBN-13 | 9780324322385 |
| Publisher | South-Western College Pub |
| Number Of Pages | 528 |
| Publication Date | 2007-03-29 |
| DIMENSIONS | |
|---|---|
| Height | 1.01 inch. |
| Length | 10.1 inch. |
| Width | 8.25 inch. |
| Weight | 2.4 pounds. |
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