Relationship Fundraising: A Donor Based Approach To The Business Of Raising Money

Relationship Fundraising: A Donor Based Approach to the Business of Raising Money

Internationally acclaimed fundraising consultant Ken Burnett hascompletely revised and updated his classic book RelationshipFundraising to offer fundraising professionals an invaluableresource for learning the techniques of effective communicationwith donors in the twenty-first century. Filled with illustrativecase histories, donor profiles, and more than two hundred actionpoints, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-buildingfundraisingAvoid common fundraising errors and pitfallsApply the vital ingredients for fundraising successBuild good relationships through marketingAchieve a greater understanding of their donorsCommunicate effectively with donors--using direct mail, thepress, television, the telephone, face-to-face contact, andmore.Prepare for the challenges of twenty-first centuryfundraising