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Rolling Out New Products Across International Markets Causes Of Delay
Publisher: George Chryssochoidis
SKU: DADAX0333794648
ISBN : 9780333794647
Condition : New
SKU: DADAX0333794648
ISBN : 9780333794647
Condition : New
Price:
$90.23
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Rolling Out New Products Across International Markets
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.
Specification of Rolling Out New Products Across International Markets
GENERAL | |
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Author | George Chryssochoidis |
Binding | Paperback |
Language | English |
Edition | 2004 |
ISBN-10 | 0333794648 |
ISBN-13 | 9780333794647 |
Publisher | Palgrave Macmillan |
Publication Year | 2003 |
DIMENSIONS | |
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Height | 5.5 inch. |
Length | 0.6 inch. |
Width | 8.5 inch. |
Weight | 0.95 pounds. |
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