Services Management
SKU: DADAX0131916548
ISBN : 9780131916548
Condition : New
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Services Management
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
Specifications of Services Management
GENERAL | |
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Author | Jay Kandampully, Pearson Education |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 0131916548 |
ISBN-13 | 9780131916548 |
Publisher | Prentice Hall |
Number Of Pages | 400 |
Publication Date | 2006-01-27 |
DIMENSIONS | |
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Height | 9.22 inch. |
Length | 7.03 inch. |
Width | 0.93 inch. |
Weight | 1.15 pounds. |
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