The American Trojan Horse: U.S. Television Confronts Canadian Economic And Cultural Nationalism (Contributions To The Study Of Mass Media And Communications)

The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism (Contributions to the Study of Mass Media and Communications)

The American Trojan Horse is a historical and descriptive study of the United States/Canadian mass communications border war. It centers on the millions of dollars spent annually by Canadian companies to advertise on U.S. border stations. Canada's measures to retain this money led to a protracted international dispute. Barry Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 to 1976) and U.S. response (1976 to 1988). Berlin identifies the roots of the conflict; taking center stage is Canada's vision of U.S. media: a modern Trojan Horse penetrating domestic media and ultimately absorbing Canadian culture and identity.