Achieving Excellence In Fund Raising (JOSSEY BASS NONPROFIT & PUBLIC MANAGEMENT SERIES)

Achieving Excellence in Fund Raising (JOSSEY BASS NONPROFIT & PUBLIC MANAGEMENT SERIES)

About the AuthorHENRY A. ROSSO has almost five decades of experience as a fund raising professional. He is founder and director emeritus of The Fund Raising School, a program at the Center on Philanthropy at Indiana University. Rosso is the editor and lead author of Achieving Excellence in Fund Raising (Jossey-Bass, 1991), which won the 1992 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund-Raising and Philanthropy presented by the National Society of Fund Raising Executives.Rosso's essential guide for every successful fund raiser--covering the key elements of fund raising and explaining the profession's major principles, concepts, and techniques.From the Inside FlapA comprehensive, authoritative volume written by and under the direction of Hank Rosso, one of America's most distinguished fund raising professionals, this book provides a detailed guide to successful fund raising, explaining the professions major principles, concepts, and techniques. The authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. Achieving Excellence in Fundraising provides a conceptual foundation for the fund raising profession, , thoroughly examining its principles, strategies, and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. In twenty-three original chapters, fund raising professionals and faculty of the Fund Raising School bring to life the principles and techniques of the fund raising profession. Resources including gift range charts, special solicitation tips and readiness tests will help the student of fund raising convert abstract concepts into workable tools for effective find raising.From the Back CoverThis book is a guide to the key elements of successful fund raising, explaining the profession's major principles, concepts, and techniques.