Fundamentals Of Menu Planning

$109.59 New In stock Publisher: Smithsonian
SKU: DADAX0470072679
ISBN : 9780470072677
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Fundamentals of Menu Planning

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.

Specifications of Fundamentals of Menu Planning

GENERAL
AuthorPaul J. McVety, Bradley J. Ware, Claudette Lévesque Ware
BindingPaperback
LanguageEnglish
Edition3
ISBN-100470072679
ISBN-139780470072677
PublisherWiley
Number Of Pages272
Publication Date2008-03-03
DIMENSIONS
Height10.79 inch.
Length8.5 inch.
Width0.55 inch.
Weight1.35 pounds.

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