Advertising Age: The Principles Of Advertising And Marketing Communication At Work (with Ad Age On Campus Printed Access Card)

$38.19 New In stock Publisher: Manchester University Press
SKU: SONG1111528756
ISBN : 9781111528751
Condition : Used
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Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

Specifications of Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

GENERAL
AuthorEsther Thorson, Margaret Duffy
BindingPaperback
LanguageEnglish
Edition1
ISBN-109781111528751
ISBN-139781111528751
PublisherSouth-Western College Pub
Number Of Pages192
Publication Date2011-08-15
DIMENSIONS
Height0.4 inch.
Length9.9 inch.
Width7.9 inch.
Weight2.1 pounds.

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