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Advertising: Concept And Copy

$999.00 New Out of stock Publisher: Pearson College Div
SKU: DADAX0131896555
Condition : New
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$999.00

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Tags: DADAX0131896555, 0131896555, , Advertising: Concept & Copy, Pearson College Div Products, Arts, Films & Photography Products
Advertising: Concept and Copy

Features of Advertising: Concept and Copy

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

Specification of Advertising: Concept and Copy

GENERAL
AuthorFelton, George
Bindingpaperback
Languageenglish
Edition1
ISBN-100131896555
ISBN-139780131896550
Publisher
Publication Year1993-12-20T00:00:01Z

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