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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

$73.07 New In stock Publisher: Atlantic Monthly
SKU: DADAX0324321430
ISBN : 9780324321432
Condition : New
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Tags: DADAX0324321430, 0324321430, 9780324321432, Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, Atlantic Monthly Products, History & Literature Products

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Specifications of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

GENERAL
AuthorTerence A. Shimp
BindingHardcover
LanguageEnglish
Edition7
ISBN-100324321430
ISBN-139780324321432
PublisherSouth-Western College Pub
Number Of Pages656
Publication Date2006-01-20
DIMENSIONS
Height1.03 inch.
Length11.18 inch.
Width8.62 inch.
Weight3.5 pounds.

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