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Agribusiness Marketing: The Management Perspective
Publisher: Pearson College Div
SKU: SONG0130194808
ISBN : 9780130194800
Condition : Used
SKU: SONG0130194808
ISBN : 9780130194800
Condition : Used
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$34.40
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Agribusiness Marketing: The Management Perspective
Agribusiness Marketing: The Management Perspective
A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.
Specification of Agribusiness Marketing: The Management Perspective
| GENERAL | |
|---|---|
| Author | Bejerlein, James G. |
| Binding | Hardcover |
| Language | English |
| ISBN-10 | 130194808 |
| ISBN-13 | 9780130194800 |
| Publisher | Pearson College Div |
| Publication Year | 199101 |
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