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Bayesian Statistics And Marketing
Publisher: Wiley
SKU: SONG0470863676
ISBN : 9780470863671
Condition : Used
SKU: SONG0470863676
ISBN : 9780470863671
Condition : Used
Price:
$86.30
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Bayesian Statistics and Marketing
Bayesian Statistics and Marketing describes the basicadvantages of the Bayesian approach, detailing the nature of thecomputational revolution. Examples contained include household andconsumer panel data on product purchases and survey data, demandmodels based on micro-economic theory and random effect models usedto pool data among respondents. The book also discusses the theoryand practical use of MCMC methods.
Specification of Bayesian Statistics and Marketing
| GENERAL | |
|---|---|
| Author | Peter E. Rossi |
| Binding | Hardcover |
| Language | English |
| Edition | 1 |
| ISBN-10 | 0470863676 |
| ISBN-13 | 9780470863671 |
| Publisher | Wiley |
| Publication Year | 2005 |
| DIMENSIONS | |
|---|---|
| Height | 6.97 inch. |
| Length | 1.06 inch. |
| Width | 10.02 inch. |
| Weight | 1.85 pounds. |
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