Beyond The Brief, Communication Strategies For Lawyers And Legal Marketers

Beyond the Brief, Communication Strategies for Lawyers and Legal Marketers

Beyond the Brief is a practical guide to designing and implementing strategies to raise a firm's profile and positioning its attorneys as the leaders in their field. This book illustrates why media exposure is beneficial to the firm's bottom line. The book also includes valuable tips for developing strong relationships with media professionals, crafting a comprehensive media policy, and designing positioning statements, as well as sample documents to aid in the creation of media pitches, press releases, and annual reports.