Business And Competitive Analysis: Effective Application Of New And Classic Methods

Business and Competitive Analysis: Effective Application of New and Classic Methods

ReviewFrom Competitive Intelligence Magazine, May/Jun 2008, by John J. McGonagle:"All CI analysts worth their salt should own. read and master (both of their) books. Once having mastered them, keep them handy for their encyclopedic and crystal clear way in which each dissects the pros and cons of critical CI analysis tools, and explains how to use, when to use, and when not to use each of them."A comprehensive reference on ways to enhance strategic planning and implement effective corporate strategies introduces a broad spectrum of methods to assess the tools that analyze business, competition, and market data, and offers detailed instructions to help implement strategies quickly and effectively, covering Analysis Theory and Competitive, Enterprise, Environmental, Evolutionary, and Financial and Statistical techniques. (Intermediate)About the AuthorCRAIG S. FLEISHER is the Chief Learning Officer, Aurora WDC, Wisconsin, USA. He has been President of the international association of Strategy and Competitive Intelligence Professionals (SCIP), inaugural chair of the Competitive Intelligence Foundation, founding editor of the Journal of Competitive Intelligence and Management, a SCIP Meritorious Award winner and Fellow. A former business school dean, university research chair holder, MBA director, and board member of multiple organizations and scholarly journals, he has held senior university positions in six countries and is/has been a popular keynote speaker, workshop facilitator and trainer to several hundred private and public-sector organizations in over 40 countries.BABETTE E. BENSOUSSAN is the Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over the past 15 years, she has carried out over 300 intelligence and strategic projects in a wide range of industries and markets. Bensoussan founded and served as Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust). She has been a member of the editorial boards of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review and was awarded the CI field's highest individual honor in 2006, SCIP's Meritorious Award.Excerpt.