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Moderating Focus Groups: A Practical Guide For Group Facilitation

$90.22 New In stock Publisher: SAGE Publications, Inc
SKU: DADAX0761920447
ISBN : 9780761920441
Condition : New
Price:
$90.22
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Tags: DADAX0761920447, 0761920447, 9780761920441, Moderating Focus Groups: A Practical Guide for Group Facilitation, SAGE Publications, Inc Products, Business, Economics & Law Products

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.


Features :
  • Moderating Focus Groups A Practical Guide for Group Facilitation

Product dimensions : 9x0.6x6 inches
Product weight : 1.02 pounds

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