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The Management Of Technology And Innovation: A Strategic Approach (Paperback)
Publisher: Wadsworth Publishing
SKU: DADAX0538478225
ISBN : 9780538478229
Condition : New
SKU: DADAX0538478225
ISBN : 9780538478229
Condition : New
Price:
$116.59
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The Management of Technology and Innovation: A Strategic Approach
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
Specification of The Management of Technology and Innovation: A Strategic Approach
| GENERAL | |
|---|---|
| Author | Margaret A. White |
| Binding | Paperback |
| Language | English |
| Edition | 2 |
| ISBN-10 | 0538478225 |
| ISBN-13 | 9780538478229 |
| Publisher | South-Western College Pub |
| Publication Year | 2010 |
| DIMENSIONS | |
|---|---|
| Height | 7.25 inch. |
| Length | 0.5 inch. |
| Width | 8.75 inch. |
| Weight | 1.35 pounds. |
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