The Management Of Technology And Innovation: A Strategic Approach (Paperback)

$3,198.87 New In stock Publisher: Wadsworth Publishing
SKU: DADAX0538478225
ISBN : 9780538478229
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The Management of Technology and Innovation: A Strategic Approach

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Specification of The Management of Technology and Innovation: A Strategic Approach

GENERAL
AuthorMargaret A. White
BindingPaperback
LanguageEnglish
Edition2
ISBN-100538478225
ISBN-139780538478229
PublisherSouth-Western College Pub
Publication Year2010
DIMENSIONS
Height7.25 inch.
Length0.5 inch.
Width8.75 inch.
Weight1.35 pounds.

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