Marketing Concepts And Strategies: Special Expanded Edition
SKU: SONG0618977953
ISBN : 9780618977956
Condition : Used
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Marketing Concepts and Strategies: Special Expanded Edition
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketingpreferred for its up-to-date, progressive content and an outstanding suite of supplements. To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.
Specification of Marketing Concepts and Strategies: Special Expanded Edition
GENERAL | |
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Author | Pride, William A. |
Binding | paperback |
Language | english |
Edition | 2008, Expanded, Special ed. |
ISBN-10 | 618977953 |
ISBN-13 | 9780618977956 |
Publisher | Houghton Mifflin Harcourt (HMH) |
Publication Year | 2007-06 |
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