Strategic Management Of Technological Innovation

$327.35 New In stock Publisher: McGraw-Hill Education
SKU: DADAX0078029236
ISBN : 9780078029233
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Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Specification of Strategic Management of Technological Innovation

GENERAL
AuthorMelissa A. Schilling
BindingPaperback
LanguageEnglish
Edition4th
ISBN-100078029236
ISBN-139780078029233
PublisherMcGraw-Hill Education
Publication Year2012
DIMENSIONS
Height9 inch.
Length0.5 inch.
Width7.5 inch.
Weight1.1 pounds pounds.

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