Business-to-Business Direct Marketing: Proven Direct Response Methods To Generate More Leads And Sales, Second Edition
SKU: DADAX0844232432
ISBN : 9780844232430
Condition : New
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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing. Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of busines-to-direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal. Bly shows you how to:
Easy to understand and use, Business to Business Direct Marketing is a gold mine of time-tested ideas and techniques guaranteed to produce more profitable communications with business buyers.
Specification of Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
GENERAL | |
---|---|
Author | Robert Bly |
Binding | Hardcover |
Language | English |
Edition | 2 |
ISBN-10 | 0844232432 |
ISBN-13 | 9780844232430 |
Publisher | McGraw-Hill |
Publication Date | 1998 |
DIMENSIONS | |
---|---|
Height | 7.6 inch. |
Length | 1.14 inch. |
Width | 9 inch. |
Weight | 2.07 pounds. |
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