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Cases In Health Care Marketing
Publisher: Pocket
SKU: SONG0763764485
ISBN : 9780763764487
Condition : Used
SKU: SONG0763764485
ISBN : 9780763764487
Condition : Used
Price:
$33.99
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Cases In Health Care Marketing
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Specifications of Cases In Health Care Marketing
| GENERAL | |
|---|---|
| Author | John L. Fortenberry Jr. |
| Binding | Paperback |
| Language | English |
| Edition | 1 |
| ISBN-10 | 0763764485 |
| ISBN-13 | 9780763764487 |
| Publisher | Jones & Bartlett Learning |
| Number Of Pages | 244 |
| Publication Date | 2010-03-12 |
| DIMENSIONS | |
|---|---|
| Height | 9.02 inch. |
| Length | 5.98 inch. |
| Width | 0.53 inch. |
| Weight | 0.75 pounds. |
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