Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation
ISBN : 9780061766084
Availability: Only 5 Left In-stock.
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The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinkingâ€š the collaborative process by which the designerâ€²s sensibilities and methods are employed to match peopleâ€²s needs not only with what is technically feasible and a viable business strategy. In shortâ€š design thinking converts need into demand. Itâ€²s a humanâˆ’centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to soâˆ’called creative industries or people who work in the design field. Itâ€²s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by reâˆ’examining the ways that their nurses manage shift changeâ€š or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organizationâ€š productâ€š or service to drive new alternatives for business and society.
Product dimensions : 9x0.93x6 inches
Product weight : 0.93 pounds
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