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Communication Research: Asking Questions, Finding Answers
Publisher: Princeton University Press
SKU: DADAX0073049506
ISBN : 9780073049502
Condition : New
SKU: DADAX0073049506
ISBN : 9780073049502
Condition : New
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Communication Research: Asking Questions, Finding Answers
This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.
Specifications of Communication Research: Asking Questions, Finding Answers
| GENERAL | |
|---|---|
| Author | Joann Keyton |
| Binding | Hardcover |
| Language | English |
| Edition | 2 |
| ISBN-10 | 0073049506 |
| ISBN-13 | 9780073049502 |
| Publisher | McGraw-Hill Humanities/Social Sciences/Languages |
| Number Of Pages | 416 |
| Publication Date | 2005-04-27 |
| DIMENSIONS | |
|---|---|
| Height | 9 inch. |
| Length | 7 inch. |
| Width | 0.94 inch. |
| Weight | 1.7 pounds. |
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