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Complete Idiot's Guide To Direct Marketing
Publisher: Alpha
SKU: SONG0028642104
ISBN : 021898642103
Condition : Used
SKU: SONG0028642104
ISBN : 021898642103
Condition : Used
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$10.48
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Complete Idiot's Guide to Direct Marketing
Complete Idiot's Guide to Direct Marketing
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.About the AuthorRobert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.
Specification of Complete Idiot's Guide to Direct Marketing
| GENERAL | |
|---|---|
| Author | Bly, Robert W. |
| Binding | paperback |
| Language | english |
| Edition | 1st |
| ISBN-10 | 28642104 |
| ISBN-13 | 021898642103 |
| Publisher | Alpha |
| Publication Year | 03-08-2001 |
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