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Consumer Behavior: Buying, Having, and Being Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, And Being

$18.62 New In stock Publisher: Prentice Hall
SKU: DADAX0136015964
ISBN : 9780136015963
Condition : New
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Tags: DADAX0136015964, 0136015964, 9780136015963, Consumer Behavior: Buying, Having, & Being, Prentice Hall Products, Business, Economics & Law Products
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Specification of Consumer Behavior: Buying, Having, and Being

GENERAL
AuthorMichael R. Solomon
BindingHardcover
LanguageEnglish
Edition8
ISBN-100136015964
ISBN-139780136015963
PublisherPrentice Hall
Publication Year2008

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