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Consumption Values And Market Choices: Theory And Applications
Publisher: South-Western Pub
SKU: SONG0538805633
ISBN : 9780538805636
Condition : Used
SKU: SONG0538805633
ISBN : 9780538805636
Condition : Used
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$11.44
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Consumption Values and Market Choices: Theory and Applications
Consumption Values and Market Choices: Theory and Applications
This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.
Specification of Consumption Values and Market Choices: Theory and Applications
| GENERAL | |
|---|---|
| Author | Sheth, Jagdish N. |
| Binding | hardcover |
| Language | english |
| ISBN-10 | 538805633 |
| ISBN-13 | 9780538805636 |
| Publisher | South-Western Pub |
| Publication Year | 1991 |
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