Corporate Entrepreneurship & Innovation
SKU: DADAX0538478926
ISBN : 9780538478922
Condition : New
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Corporate Entrepreneurship & Innovation
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Specifications of Corporate Entrepreneurship & Innovation
GENERAL | |
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Author | Michael H. Morris, Donald F. Kuratko, Jeffrey G Covin |
Binding | Hardcover |
Language | English |
Edition | 3 |
ISBN-10 | 0538478926 |
ISBN-13 | 9780538478922 |
Publisher | Cengage Learning |
Number Of Pages | 496 |
Publication Date | 2010-11-30 |
DIMENSIONS | |
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Height | 9.48 inch. |
Length | 7.48 inch. |
Width | 1 inch. |
Weight | 2 pounds. |
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