Creating Powerful Radio: Getting, Keeping And Growing Audiences News, Talk, Information &Amp; Personality Broadcast, Hd, Satellite &Amp; Internet
SKU: DADAX0240519280
ISBN : 9780240519289
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Creating Powerful Radio: Getting, Keeping And Growing Audiences News, Talk, Information &Amp; Personality Broadcast, Hd, Satellite &Amp; Internet
Beyond Powerful Radio, the new edition of Creating Powerful Radio, is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241Â Â Â Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com
* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.
* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.
Specification of Creating Powerful Radio: Getting, Keeping And Growing Audiences News, Talk, Information &Amp; Personality Broadcast, Hd, Satellite &Amp; Internet
GENERAL | |
---|---|
Author | Valerie Geller |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 0240519280 |
ISBN-13 | 9780240519289 |
Publisher | Focal Press |
Publication Year | 2007 |
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