Cruising: A Guide To The Cruise Line Industry
SKU: SONG140184006X
ISBN : 9781401840068
Condition : Used
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Cruising: A Guide to the Cruise Line Industry
Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There's no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines' presidents, have reviewed the content to ensure it reflects real-world insights into the business.
Specification of Cruising: A Guide to the Cruise Line Industry
GENERAL | |
---|---|
Author | Marc Mancini |
Binding | Paperback |
Language | English |
Edition | 2 |
ISBN-10 | 140184006 |
ISBN-13 | 9781401840068 |
Publisher | Delmar Cengage Learning |
Publication Year | 2003 |
DIMENSIONS | |
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Height | 8.25 inch. |
Length | 0.5 inch. |
Width | 10.5 inch. |
Weight | 0.95 pounds. |
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