Direct Public Offerings: The New Method For Taking Your Company Public

Direct Public Offerings: The New Method For Taking Your Company Public

THE NEW METHOD FOR TAKING YOUR COMPANY PUBLIC Direct Public Offerings thoroughly explains how small, mid-size and large companies can successfully sell stock directly to their customers and how investors can profit from this hot new trend in corporate growth. This book will introduce you to the revolutionary field of direct public offerings, explaining in user-friendly terms what it is, how and why it works and how to do it with your company. With increasing numbers of growing businesses participating in the past five years, direct public offerings have become a viable alternative for both companies and investors. In Direct Public Offerings, Drew Field, the pioneer in applying direct marketing technology to selling securities, thoroughly covers everything from government regulations to correct market timing and pricing your shares. Informative sections include:--The step-by-step process to executing a direct public offering --Why now is a great time to go public --Legal and accounting issues in easy-to-understand terms --How to determine if public ownership is right for your company --How to make your company appealing to investors --How to market shares on the Internet --Case studies of successful offeringsReview"Drew Field and his great book were instrumental in our successful raising of $4.6 million in two direct public offerings.... We're now a healthy company with great financials and over 5,000 shareowners." --John Schaeffer, President, Real Goods Trading Corporation"It's the entrepreneur's guide to raising capital without losing control of the vision. It works." --Nolan Bushnell, founder of Atari, Chuck E. Cheese and 17 other companies"This book is an excellent primer for those looking to take their companies public, by one of the leading specialists in the field." --Steven E. Levingston, Director of the Business & Economic Journalism...can help you figure out how to raise the money you need to expand." --Jane Applegate, Los Angeles TimesAbout the AuthorDrew Field has provided direct share marketing advisory services since 1976, helping clients raise over $100 million in Direct Public Offerings of corporate shares to individual investors. As a securities lawyer and CPA, Field has not only advised companies on DPOs, but also provided consultation on private financings, acquisitions and restructurings. Field's expertise is widely syndicated, with columns appearing in Management Review, Business Horizons, San Francisco Business Times, as well as more than 10 banking journals nationwide. He has also appeared in many business publications and major newspapers, including Inc., U.S. News & World Report, The Wall Street Journal, The Los Angeles Times and The San Francisco Chronicle.Field has been a member of the California State Bar since 1960 and Certified Public Accountant in California since 1961.Excerpt.